Privacy Center

Thank you for visiting the Techknowledge Publications Privacy Center. The Techknowledgebooks.com Privacy Office is tasked with ensuring the appropriate collection, use, sharing, and handling of your personally identifiable information and personal data (collectively “PII”). At Techknowledge Publications, we take the privacy and security of PII seriously. We’ve created this Privacy Center in order to offer you the details you require around the PII we collect about you, no matter what your relationship is with us. Techknowledge Publications products are intended for the use by and in conjunction with parents, educators and students.Techknowledgebooks.com may, from time to time, modify any of the notices in the Privacy Center to reflect legal, technological and other developments. In that event, the changes will appear at this location. By accessing the services provided byTechknowledgebooks.com, you expressly agree to our use and disclosure of your personal information in accordance with this Privacy Notice.

Any questions or complaints regarding anything contained in the Privacy Center or the collection, use, disclosure, or transfer of PII covered in the notices, should be directed to the Data Protection Officer by emailing info@techknowledgebooks.com or calling +(91 20 2422 1234).

Privacy Notice

Effective July 15, 2019
What is Personally Identifiable Information (PII)?
Personally Identifiable Information, or PII, shall mean any information relating to an
identified or identifiable natural person (“data subject”) including personal data as defined under applicable local law. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

What PII do we collect?

We collect PII, such as contact information, education details, or payment information, in order to provide you with the product and/or service requested.
We, or our service providers on our behalf, collect PII and other information when you access and/or submit PII on one of our web sites or interact with us at an event. You are not required to provide PII; however, in order to use certain services, we may need to collect certain PII for that service to function properly (e.g., to finalize your purchase) or for us to provide you with requested information.

Depending on the service or transaction, the PII we collect includes information from the following categories:

  • Name, initials or white page information
  • On our consumer web sites, we collect your name, initials or contact information when you create an account or purchase a product on our online store. We also collect your email address. We also collect this information if you connect with us via your social media account as an existing or potential customer.
  • Payment card industry data such as credit card number, billing address, etc.

If you make an online purchase from us, in addition to your name, we collect payment information through a third party website, which includes billing and shipping addresses and credit card data to process your transaction.However We do not store any credit card information and as such this information is not available to us.Please do not share this information with any one during any after sales interaction with employees or contractors or suppliers of Techknowledge publication.

  • Scholarship, Contests and Promotions

    If you participate in a Scholarship ,contest or promotion with Techknowledge Publication, we collect your name, contact information, and other information necessary to enter the contest, Scholarship or participate in the promotion.

  • Communications

    If you choose to communicate with or receive communications from Techknowledgebooks.com via phone, text, chat, email, or any other platform for technical support, customer service, or other assistance, those interactions may be recorded and monitored to deliver the service or information requested by you.

  • Third Party Marketing Lists

    Techknowledgebooks.com also purchases and rents marketing lists from various providers including event management companies and education non-profits.

We automatically collect computer metadata and content to provide, improve, and maintain our products and services.

When you visit or make transactions on our web sites, we automatically collect certain information from you through the use of cookies, web beacons or other tracking mechanisms. This includes information about your experience such as your IP address, operating systems, pages viewed, and time spent. This allows us to collect information about customer usage and online behavior to tailor marketing to areas that may be more appropriate for the customer.

Third parties also collect information automatically from you across websites and over time through the use of their own cookies, web beacons, and tracking mechanisms. This information is used to enable the functions of the site, as well as customize, maintain, and improve our web sites. You may disable cookies via your browser or third party mechanisms. However, some features of our services may not function properly without them. Third party cookies we use include:

  • AddThis
  • Adobe Test & Target
  • Baidu
  • DoubleClick
  • Eloqua
  • Google: Various including AdWord Conversion, Analytics, Tag Manager, etc.

How do we use PII and on what legal basis?

We will use PII to provide the requested service or to process transactions such as information requests or purchases in order to meet our contractual obligations to you.

We will also process your PII to meet our legitimate interests, for example to personalize your experience and to deliver relevant content to you; to maintain and improve our services; to generate and analyze statistics about your use of the services; and to detect, prevent, or respond to fraud, intellectual property infringement, violations of law, violations of our rights or Terms of Use, or other misuse of the services.

Except as described in this notice, we limit the use, collection, and disclosure of your PII to deliver the service or information requested by you. We do not collect, use, or disclose PII that is not reasonably related to the purposes described within this notice without prior notification. Your information may be combined in an aggregate and de-identified manner in order to maintain and/or improve our services.


Do we use your PII to market to you?

Where we are permitted by law to do so, we will send electronic marketing communications to you as a customer, depending on your location, however you always have the option to change your marketing preferences.

Depending on your location, where legally permissible, Techknowledge uses your PII to provide you with materials that we believe are of interest. This includes information from the platforms on which you choose to communicate with us including email, social media accounts, mobile devices and apps, Techknowledge Publications websites including text/chat functions, and your shopping cart.

Please note, whatever preferences you select for marketing, you may still receive some transactional emails related to the services or products you purchase or use.

When do we share your PII with third parties?

In general, we only share your PII in order to provide, maintain, or improve our products or services, or respond to legal requests.

  • Co-branded/Other Web Sites and Features – We share your PII with third-party business partners for the purpose of providing services to you and to manage co-sponsored events. Those business partners will be given limited access to the PII that is reasonably necessary to deliver the service, and we will require that such third parties follow the same privacy and security practices as Techknowledge Publication .
  • Business Transfer – In the event of a sale, merger or acquisition, we will be able to transfer your PII to a separate entity. We will use commercially reasonable efforts to require this entity to use your PII only for authorized purposes and by authorized persons in a manner consistent with the choices customers have made under this notice, and that security, integrity, and privacy of the information is maintained.
  • Agents/Service providers – We hire other companies to perform certain business-related functions on our behalf and according to our instructions. We provide your PII to service providers that host our platform data in the cloud, for example, AWS.
  • Law Enforcement – We may be forced to disclose information in order to comply with court order, administrative or governmental order, or any other requirement of law, or when we, in our sole discretion, deem it necessary in order to protect our rights or the rights of others, to prevent harm to persons or property, to fight fraud and credit risk, or to enforce or apply our Website terms of use.

Techknowledge Publication reserves the right to disclose to third parties non-personally identifiable information about our users and their use of the websites and related services. For example, Techknowledgebooks.com may disclose aggregate data about the overall patterns or demographics of the users of the websites to third parties.


How do we protect your PII?

Our IT security team has established industry standard security measures to protect your PII from unauthorized access and use.

We take reasonable precautions to protect your information. When you submit personal information via the website, your information is protected both online and off-line. Techknowledgebooks.com utilizes reasonable security measures to protect the security and confidentiality of your PII from unauthorized access and use.


How long do we retain your data?

We will retain your data for the minimum amount of time necessary to accomplish the purpose for which it was collected, and thereafter no longer than is permitted under Techknowledge publication data retention policies. We will retain and use your data as necessary to comply with our obligations, resolve disputes and enforce agreements.